A coworking space provider should make sure to prioritize marketing in addition to their other duties. Advertising is the only way to attract new members, and without it, you’ll have a hard time. Below you will find how to promote your coworking space?
Begin with a good website
Having a well-designed, user-friendly website is an essential part of your coworking space’s marketing strategy.
In order to attract new members, your website should have a well-designed layout and offer all the information they need to make an informed decision about joining. Don’t forget the importance of including a blog or social media accounts as resources.
Make the most of social media to your benefit
A social media presence is a must for your coworking space advertising. Using Twitter, Facebook, and Instagram to promote your space and events is a great way to stay in touch with your audience and gain new ones. Make the decision to use Facebook ads or other types of social media advertising.
Use content marketing to your advantage
Coworking spaces should also not underestimate the value of content marketing. You can do this by creating a blog on your website that provides useful information and tips for prospective coworkers. A successful content marketing strategy requires understanding the needs of your target audience and knowing what sets you apart from the competition. Don’t forget to use SEO to make the most of this type of promotion.
Advertising near transportation centers
Place at least one ad in an area frequented by commuters if your coworking space is in a city with a large number of people working from home. It’s hard for commuters and business travelers to find a place to work that isn’t a coffee shop, so take advantage of your existing customer base. Signs at local airports or popular hotels can be helpful in your city if you can afford it. Renting a billboard in rural or suburban areas may also be an option for you.
Organize events that are both educational and entertaining
A great way to get the word out about your coworking space is to host events. This gives visitors the opportunity to see the space in action while having a good time! Consider hosting more than just networking events; think about what workers in your area need, whether it’s a chat with entrepreneurs, a yoga night, or a pop-up shop of local businesses. If you don’t offer members 24/7 access, consider renting the space for private events outside of work hours.
Strategically provide memberships as gifts
It’s a surprising approach to attracting coworkers, but offering memberships to local entrepreneurs and freelancers is one of the best ways to do it. A subscription to your coworking space will encourage these symbols to visit, or even hold meetings or phone conversations, which will help spread the word about your coworking space to others.
The marketing plan’s schedule
The sooner you start advertising your coworking space, the better. Start posting images on Instagram right away so others can get a glimpse. You’ll do most of your advertising before you open, but be sure to keep it up after you do.
The following are the most important takeaways
There is no set formula for advertising a coworking space. Because you have complete control over how your coworking space is advertised, it’s one of the most exhilarating aspects of the growing coworking movement. Starting early and staying consistent with your advertising efforts may not be as difficult as you think.