Do something. Make your voice heard. Demonstrate. The development and establishment of this will take several years. Seek out like-minded individuals and companies and provide them with a reason to congregate around you. Make sure influencers are present at events, informal and formal gatherings, so that they can share the energy and ideas that are generated around you, your events, and your coworking space. The focus won’t be on promoting your own culture at first, but rather on other things you have in common with the other person. That is how it will be in the long run in terms of culture.
Ecosystems can be catalyzed
Focus on promoting the value of a central location for freelancers, entrepreneurs, and those who are interested in innovation and variety but are stuck in dreary workplaces at a lower level. Entrepreneurs, on the other hand, are more difficult to understand. People in these positions, or those contemplating them, should be encouraged to join your group. By virtue of your affiliation, you become the center of attention.
Marketing and advertising may be undertaken by anyone, so this is not an answer that is useful in the real world. Anywhere you want to put up posters and slogans, you can, but that only suggests culture.
It’s like having a receptionist and being recognized as the company’s founder implies a well-established business.. In order to increase participation, I recommend that you become well-versed in community management principles and put them into action. Or enlist the help of a friend or family member who can.
In order for a place to flourish as a gathering place, it necessitates regular displays of its culture.