Before designing a marketing plan for coworking spaces, it’s essential to know your target customers. The first step in promoting your business is to target the right audience. If you don’t have the right target in mind, many things can go wrong. When it comes to small businesses, you may not have the same options as a solo entrepreneur.
Therefore, instead of developing a comprehensive plan to appeal to all types of customers at once, you should market the benefits you have to offer by targeting specific types of customers.
Attracting loyal customers is as simple as giving your customers exactly what they want. If you don’t keep your customers happy, you won’t be around very long. Customers who are happy with your products and services will tell their friends and family about you.
In this article, you’ll learn about the different types of customers that are possible for your coworking space, as well as their wants and expectations, so you can plan the right marketing approach for your business.
There are several types of people who make up an audience
Solopreneurs and independent contractors
The most frequent visitors to coworking spaces are freelancers. Through short-term contracts with organizations around the world, they can work independently and from home. As far as working hours are concerned, freelancers do not have to follow a strict 9 to 5 schedule, and they can even work all night if the time difference is too great. To be able to work when inspiration strikes, they need a workstation that is always open.
Generally, these clients choose to book specific offices or cubicles, while others prefer to use conference rooms for collaborations and client meetings. To make it easier for independent contractors to stay in touch with their clients, nearby phone booths would be ideal.
For this reason, startups are more likely to choose cheaper real estate than others. For this reason, many entrepreneurs prefer to use coworking spaces rather than setting up their own office. A few semi-private offices or cubicles and a conference space are usually necessary for startups to operate. Spaces that can be reconfigured to meet their changing demands are ideal for this population.
As a landlord, you need to keep in mind that startups can grow and require more space and facilities as they expand. As your clients grow, you need to be able to continue to provide your services to them.
A small team, as the name suggests, has only a few members (between 2 and 10). They need meeting rooms, private workspaces and office equipment like printers and scanners to function well as a group. Coffee shops and small restaurants are also popular choices because they allow workers to take a break and get some food. Because of their preference for adaptable and cost-effective workspaces, small teams are the second most common users of coworking spaces.
Employees who work from home are called remote employees
In light of the advent of covid, many people are now opting for a freelance career. Despite the fact that some people work from home, the majority prefer the professional atmosphere and amenities that coworking spaces offer. Using flexible workspaces allows them to focus on the task at hand and avoid distractions to get the best results.
All levels of employees can work from home, from interns to CEOs. Therefore, their requirements vary. In addition to having a single office that is occupied 24 hours a day, they need meeting space for multiple meetings throughout the day. In addition, they need phone booths to communicate with clients and departments, if needed.
Many event organizers prefer coworking spaces to more expensive private conference rooms because they are both cost-effective and current in their ideas. Your event space or conference room is only needed if the number of people is large.
An event room in your flexible workspace is a smart idea, because it’s not just event planners who benefit. There should be an event space available if one of the businesses in your area is hosting an event for their entire client base.
A company’s customers
The number of businesses using coworking spaces has increased significantly since 2020. It’s not uncommon for coworking spaces to make a lot of money off of business clients because of the volume of office space and conference rooms they consume.
It is for these reasons that they prefer to operate in flexible spaces rather than traditional offices, which includes the availability of high-quality workspaces and a prime location.
You can find offers for coworking spaces in Luxembourg on our website.