Coworking, initially designed for freelancers, start-ups and small businesses, is increasingly attracting large companies. This previously unexpected trend begs the question: why are large groups turning to coworking? Here are a few key reasons why.
1. Flexibility and agility
Large companies operate in a constantly changing environment, where agility has become a major asset. Coworking spaces offer a flexibility that traditional offices can’t always provide. Rather than committing to long-term leases, companies can quickly adjust the size of their teams according to demand or current projects. This allows them to react quickly to changes in the market without being constrained by onerous property commitments.
2. Cost savings
One of the most obvious benefits of coworking for large companies is the reduction in costs. Renting space in sought-after areas, fitting out offices and managing associated services represents a considerable expense. Coworking spaces, on the other hand, offer all-in-one solutions, with services included such as maintenance, security and even coffee. This approach enables large companies to reduce their operational costs while offering their employees a modern, well-equipped working environment.
3. Attracting and retaining talent
In a competitive labor market, attracting and retaining talent is crucial. New generations of workers, particularly millennials and Generation Z, are looking for dynamic, collaborative and flexible working environments. Coworking spaces, often perceived as innovative and trendy places, meet these expectations. By offering their employees the opportunity to work in coworking spaces, large companies can position themselves as modern and attractive employers.
4. Encouraging innovation and collaboration
Coworking spaces are hotbeds of innovation. They bring together professionals from different backgrounds, encouraging the exchange of ideas and interdisciplinary collaboration. For large companies, working alongside start-ups, freelancers and other businesses can be a source of inspiration and innovation. These chance interactions can lead to strategic partnerships, the identification of new market opportunities, or simply the introduction of new ideas within the company.
5. Access to local markets
For fast-growing businesses, coworking offers a quick and efficient way to establish a foothold in new markets. Rather than building offices in every city, companies can simply rent coworking spaces in the regions where they want to establish themselves. This approach allows them to test new markets with a minimum of risk and cost. It also facilitates access to local networks and regional talent.
6. Supporting hybrid working
The hybrid working model, which combines remote and face-to-face working, has become widespread since the COVID-19 pandemic. Coworking spaces play a key role in this model, offering employees a flexible place to work when they are not in the main office or at home. For large companies, this solution is ideal for offering employees more choice and flexibility, while maintaining a certain level of control and cohesion within teams.
Large companies are turning to coworking for a variety of reasons, from flexibility and cost reduction to innovation and talent attraction. As the working landscape continues to evolve, this trend is likely to strengthen, with coworking becoming a key component of large companies’ real estate strategies.
