If you run a coworking space and are sitting around waiting for members to walk in the door, you’re going to be out of business very quickly. A coworking space’s first customers are typically found through word of mouth.
If you run a coworking space and sit around waiting for people to show up, you’re doomed to failure.
Since most individuals aren’t aware of coworking, they don’t actively seek it out. Many people have never heard of coworking, not even in cities where there are a lot of them.
It’s ineffective to spread the word about coworking to people who aren’t actively seeking it.
First and foremost, you must go out of your own house and into the hands of people who are interested in what you have to offer. The best way to get to know your neighbours is to get out and about in the community. Get to know them on a personal level. When it’s good and when it’s bad.
Not to “sell” them on coworking… in reality, most people who will join a coworking space are not the kind to think about renting an office..
You should instead hunt for folks who are lonely and isolated. Working from home or a coffee shop is the best option for this type of person.
There are a multitude of reasons why people join coworking spaces, but the most important thing to keep in mind is why they stick around. For the most part, people cancel their membership when they no longer use the printer, wifi, or conference room.
In a coworking environment, the people who get the most out of it are those who no longer feel isolated.
To answer the question, “How can we get people to come to our coworking space?” was unnecessary. It was because the people who were meeting outside of the coworking space were delighted to learn that there was a more coherent location for their meetings.
As a final option, you can advertise yourself by visiting events/trade fairs, participating in promotional marketing activities, and promoting content both online and offline to reach your target clients.